Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77

He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.

source https://www.nytimes.com/2025/03/31/sports/soccer/hank-steinbrecher-dead.html