Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks. “Three-Peat” is just one of many.

source https://www.nytimes.com/2025/02/08/sports/three-peat-sports-trademarks-phrases.html