Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81

A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate the whole thing.” Soon, sales were, well, fizzing again.

source https://www.nytimes.com/2024/08/09/business/media/howie-cohen-dead.html