In Latest Stunt, Airbnb Lists the ‘Up’ House. It Floats.

The company announced a new category of outlandish stays in partnership with brands and celebrities, building on the success of gimmicks like the Barbie Malibu DreamHouse.

source https://www.nytimes.com/2024/05/01/business/airbnb-up-house-shrek-listings.html